Content Strategy

Having led editorial teams for 10 years, my skills go beyond content creation and curation. I provide direction for content that meets business objectives.

CURATION & RESEARCH
CREATIVE DIRECTION
BRAND GUIDELINES & STRATEGY
PROJECT MANAGEMENT

Experience Design

Stacked with a professional background in content, I support UX research and content usability testing throughout the design process.

UX WRITING
UX RESEARCH
TOOLS & FRAMEWORKS
PROTOTYPING & TESTING
DOCUMENTATION
AI INTEGRATED CONTENT SCALING

Marketing & Comms

Worked with varied B2B and B2C, external & internal marketing teams, to create exciting key messages & distribution frameworks.

CONTENT MARKETING
SOCIAL MEDIA STRATEGY
ANALYTICS
PITCHING & PRESENTING
CONTENT OPS PLAYBOOK