Manulife

Working together with the marketing team at Manulife insurance, I came up with creative concepts and copy for print brochures, social media content strategy to build brand awareness, education, and engagement on social media platforms like Instagram and Facebook. The content took inspiration from pop culture and adulting themes, and were executed in the form of fun quizzes, polls, and contests.

brochures

• Manulife Goal 3

• ReadyLife Income

• Signature Indexed Universal Life

• Manulife recruitment

social media

• “Huat is calling” Chinese New Year Greeting 2019 for Facebook (see below)

• Bird Box inspired post for C.I plan (see below)

• Adulting inspired posts (see below)

Social content strategy

• Critical Illness Plan Jan- Feb 2019

• ReadyBuilder + InvestReady Feb 2019

Social media content