Contribution highlights:

• Participated in content workshop establishing product roadmap

• Wrote the Mission / Vision statements for the product

• Worked with other product designers to establish the tone of voice for the product

• Execute product voice in actual micro copy on the app/ platform

• Renamed the product from LaunchPad into Ignite

• Redesign existing IPJ lead generation flows to improve lead gen conversion (see below)

Redesign existing IPJ customer flows to improve
Lead Generation conversion

Background/ why we are doing this?

• Marketing approach has been relying heavily on tactical incentives in 2022. This approach is not sustainable in the long run therefore we need to come up with fast & easy ideas to execute while testing and learning to find an effective solution.

Problem statement:

• How might we help clients (e.g. INCOME) to engage newer customers

• How might we create solutions that are lightweight, easily deployed/ replicated across different partners

Objective:

• Generate greater volume of leads 

• Generate higher quality of leads

Target audience:

• Early 20s - 30s (Gen Z + Millennials) 
however we are not omitting the current target audience

Solution:

• Prototype of Never Have I Ever interactive quiz was approved. Next steps included refining the questions and messaging/ choosing the right platforms to execute this idea.

• Prototype of Fortune Cookie Generator (randomizer with fun results)