WHERE THE ART OF CONTENT MEETS THE SCIENCE OF DATA
MY APPROACH TO CONTENT
What is the business need for it?
What is our (measurable) goal for creating it?
How do we know we need NEW content about this topic?
What is our capacity for doing this
“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation. ”
