Fortinet

Campaign overview

Objective: B2B lead generation campaigns to drive target audience to a landing page with a focus on FortiNAC solutions

Target audience: IT Personnel, IT decisions makers, IT Managers, IT Engineers, C-level, CTO, Network Engineers/ practitioners, IT Head, IT Lead,  IT Directors (BFSI industry)

Approach: A combination of Facebook ads and email nurturing strategy that leads target audience to the landing page with gated content to convert them to leads