hewlett packard enterprise (EZMERAL)
HPE EZMERAL KEY VISUAL
EZMERAL
Objective: B2B lead generation and lead nurturing campaigns that target Chief Data Officer and key data personnel for data fabric products and solutions.
Approach: I created the email content strategy and used SharpSpring marketing automation to deliver bite-sized generic content, white papers, and solution focused material to nurture the leads from top of the funnel to bottom of the funnel. The database was sourced by identifying key companies to target and using platforms like Lusha and Hunter.
Examples of emails & content:
7 Big Data Challenges That Can Impact Your Digital Transformation
What’s Data Culture, and Why and How Should You Create One?
How to Steal, Train or Recruit A Rockstar Data Science Team
Modernising Your Big Data Estate -The Time Has Come
51 Data Science Terms to Master to Sound Intelligent in Front of Your CIO
Landing page ; dx.scaleyourbigdata.com