templates & briefs

reDESIGNING templates & briefs

Challenge: As the company transitions from events driven organisation to a digital marketing agency, the account executives were experiencing many issues with scoping out information from the clients and filling up the creative brief.

Solution: I introduced a scoping template for account servicing team to identify key opportunities and ask the right questions. I also redesigned the creative brief to enable account servicing team to communicate deliverables in an efficient way. I also introduced a content brief for more effective and SEO driven way of producing content.

Company overview and insights template (click to view)

Content brief template (click to view)

Creative brief template (click to view)